The Content Code
Well, you’ve done it. You’ve made the decision to start mailing a newsletter. You listened time and again as professionals in your field sang the praises of direct mail, explaining how their custom...
View ArticleSnail Mail Over Spam
My grandmother has a stack of handwritten letters from my grandfather that she’s held on to for decades. Now that he’s gone, she’ll still takes them out from time to time to read and reminisce. Think...
View ArticleTrain Your Team to Represent Your Brand
Every business has a gatekeeper — someone to answer calls and keep the riff raff out in order to make your appointments more valuable. But gatekeepers go to bat for you too. We recently had a team...
View ArticleIkea’s Catalog is Direct Mail Gold
Several years ago, I ventured into an Ikea store in Emeryville, California. I’d recently moved to the Bay Area for college, and my off-campus apartment needed a few odds and ends to make it feel more...
View ArticleDiversify Marketing Like Walt Disney
A childhood without Disney is like Timon without Pumbaa — Beauty without Beast. From the big screen to Halloween, cable TV to bedsheets, Disney is everywhere in the life of most children. Actually, if...
View ArticleShould I Attend More Events?
We like to party. After all, taking fun seriously is one of our company’s core values, and it also happens to be something we do incredibly well here at The Newsletter Pro. As marketers, we don’t shy...
View ArticleThe Direct Mail Hall of Fame
When Ken Griffey Jr. celebrated his induction into the Baseball Hall of Fame in July, he joined major league greats like Lou Gehrig, Hank Aaron, Willie Mays, Babe Ruth, Roberto Clemente, Barry Bonds,...
View ArticleYour Marketing Message Is A Vital Organ
Great marketers appeal to their demographic’s emotions by creating a clear and concise message. Feel like giving your marketing message more emotional appeal? Start here. Your Marketing Message: The...
View ArticleIs Procrastination Killing Your Business?
Procrastination can poison the well of an otherwise great business strategy. Chances are, your business depends heavily on deadlines, and you can’t afford to drop the ball. If you’re not great with...
View ArticleReal Talk: Get the Feedback You Need
Real feedback from your team is hard to come by. Nobody wants to throw anyone under the bus or be labeled a complainer. But the feedback you get from your team and that you get from your clients should...
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